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18 September 2019

Marketing for today's council

18 Sep 2019

arena4finance is proud to partner with the Association of Public Service Excellence (APSE), to offer this one day course for Local Authorities who are looking to develop their skills in the area of marketing, incorporating the commercial challenges that councils are currently facing.

The course will explore marketing techniques and concepts that will help your services become more innovative and enable you to retain existing customers and to develop new potential and commercial markets.

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Key Dates

18th September

Central Manchester

To book for this course visit –

Entry Requirements

This course will benefit anyone with responsibility for marketing or implementing commercial revenue for their Authority such as:

- Heads of service/senior managers

- Business development managers

- Anyone who wishes to improve their marketing and commercial knowledge

Organisations Involved

The sessions will be delivered by APSE Associate Debra Adams and supported by Jan Kennedy, Head of APSE Training.

Debra Adams has been delivering courses for APSE for several years. She has a background in the service sector and is a qualified accountant. Debra has been delivering courses in accounting, revenue management and related topics for over 25 years.

Debra formed her own company arena4finance in 2004 specialising in financial and commercial skills professional development for the hotel and restaurant sector.

Debra has been Head of Professional Development for the Hospitality Professionals Association (HOSPA) for the past 15 years developing courses in accounting topics and revenue management.

Jan Kennedy is Head of APSE Training and has responsibility for the learning, skills and development arm of the Association. Jan has a background in training and development, firstly as an executive training officer in central government where she gained her CIPD in Training and Development.

Session Details

Attendees will obtain the following:

- Gain awareness of marketing and its role within a Local Authority today

- Understand the need for marketing within local government

- Appreciate how to devise a marketing strategy and commercial plans

- Learn how to conduct a marketing audit within your service area

- Develop skills to write a marketing plan, including objectives

- Utilise different marketing tools and evaluate their effectiveness for customer and competitor analysis

- Leave with an action plan for implementation in your local authority

This course has been independently certified as conforming to accepted CPD guidelines. Delegates will earn 5 CPD points from attending the full course and will be issued with a CPD certificate for their personal records.

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