Call Us
01202 849691

Who We Are

Arena4finance offers a range of courses and resources for the hospitality industry including online and face to face training, an online community with access to resources plus coaching and mentoring for both hospitality finance professionals and operational managers. We can help you to understand and interpret financial information and management accounts. We have a great team of experts on hand to meet all your professional development needs for improving hospitality management accounting skills and knowledge.

Debra Adams

Debra Adams is the founder of the business, a Chartered Management Accountant (CIMA) and a leading practitioner in developing courses for improving financial know how and commercial acumen in the service sectors. She is the author of the highly acclaimed textbook 'Strategic Management Accounting for the Hospitality, Tourism and Leisure Industries' now available here in 2nd edition. The third edition is to be published by Goodfellow Publishing in 2024.

Debra is a well known personality in the hospitality sector having worked with numerous companies across the sector.

She holds a number of senior roles including Trustee and Member of the Supervisory Board for the Institute of Hospitality. She was formerly Head of Professional Development at HOSPA for a number of years and previously a Council member of the British Association of Hospitality Accountants. Debra holds teaching posts at a variety of teaching institutions including Les Roches Hotel School, Switzerland and Glion Institute of Higher Education.

Debra leads a team of experts who can design and deliver courses and training to meet a range of professional development needs for all those seeking to learn more about hotel accounting practice.

Sue Callard is our Learning Technologist. Following a career which commenced with a customer focused role with Disneyland Paris, followed by a period of time at Bournemouth University where she focused on the use of various learning tools, Sue now specialises in the application of Learning Technology to improve the learners experience.

She has been busy developing our new online platforms with elearning tools and content for deep learning and assessment. She has specialist knowledge in the use of a variety of learning tools including Moodle, Blackboard, Camtasia, Mahara, Questionmark and Dreamweaver.

Katie Hincks joins us as an Associate Learning Consultant with expert skills in Hospitality finance and Hotel Management Accounting. Katie spent over eleven years working in financial roles at the Principal Hotel Group including Regional Financial Controller, before starting her own consultancy. Katie combines her financial expertise with a love of teaching and training and has added a Certificate in Education and Training to her accomplishments. Katie is currently preparing a range of resources to support our online community.

Contact us for a chat – we can help you to achieve your business training objectives.

Who We Work With