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25 November 2021
Online webinar

Free webinar: How do I know if I have got my pricing right?

25 Nov 2021

This series is aimed at all those seeking to learn more about hospitality finance to build blocks of profitable revenue on the journey back to profitability. Each session commences at 2.00pm and last for 60 minutes which includes time for questions and a quick quiz to complete the session.

Following the release of the report, titled ‘Establishing the labour availability issues of the UK Food and Drinks Sector’, compiled by Grant Thornton and released at the end of August, the trade bodies involved including: the Food & Drink Federation; Federation of Wholesale Distributors; the Cold Chain Federation; UK Hospitality; and the Road Haulage Association conclude that the shortage of labour including HGV drivers will result in the shortage of basic food commodities and with that rising costs for materials and labour.In this session we will explore how to set your prices for your hospitality business to ensure that you make the contribution to fixed costs you need but also to ensure that the price / value proposition works for you and your customers.

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Key Dates

25th November 2021 14.00 - 15.00

Upcoming webinar: Zero based budgeting techniques on 9th December

Entry Requirements

This webinar is ideal for all those seeking to learn more about pricing products and services to make a contribution to fixed costs and deliver a profit.

Organisations Involved

The webinar will be hosted by Debra Adams, owner at arena4finance.

Debra Adams is the founder of the business, a leading practitioner in developing courses for improving financial know how and commercial acumen in the service sectors. She is the author of the highly acclaimed textbook 'Strategic Management Accounting for the Hospitality, Tourism and Leisure Industries' now available here in 2nd edition. The third edition is to be published by Goodfellow Publishing in 2021.

What our clients say:

Debra Adams is simply amazing at helping non-financial managers to not only understand, but actively engage with, the commercial and financial aspects of their operation. She has a wealth of in-depth knowledge of both operational and strategic finance, specifically in the hospitality industry where margins are tight and cash flow imperative. Knowing the content is one thing, but knowing how to teach others is what Debra excels at, with her years of experiences as a professional lecturer, trainer, coach and teacher.

For over 10 years, she has been my go-to person for training any group of managers at all levels to explore and understand the financial story of their business. She is an invaluable member of our delivery team for the Award-winning Master Innholders Aspiring Leaders Diploma and the MIDAS series.

Dr Hilary Cooke, Founder at Merlin Business Consultancy Ltd

Session Details

In this 60 minute webinar delegates will learn more about:

  • Identifying fixed and variable costs
  • Calculating the contribution from each product or service sold
  • Calculating the selling price
  • Evaluating the price value proposition
  • Event Booking

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