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9 December 2021

Free webinar: Zero based budgeting techniques

9 Dec 2021

This session is part of our series of free webinars aimed at all those seeking to learn more about hospitality finance to build blocks of profitable revenue on the journey back to profitability. Each session commences at 2.00pm and last for 60 minutes which includes time for questions and a quick quiz to complete the session.


Following almost two years of unprecedented disruption due to the pandemic, the process of budgeting and forecasting has changed forever. We can no longer rely on prior year figures and continuation of the same market demand and economic conditions. The new normal requires agility and speed to react to the pace of change and our systems for planning and forecasting need to adapt to this. Our budgeting needs to take account of the changing market demands and every cost line in the P&L needs to be justified including both variable and fixed costs. This approach to justifying every revenue and expense is called Zero Based Budgeting and requires us to reconsider every line in the P & L to justify the values and ensure every cost earns its place. Join us for this session to find out more.

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Key Dates

9th December 2021 14.00 - 15.00

Entry Requirements

This session is ideal for all those seeking to learn more about preparing a detailed zero based budget for their hospitality business. Revenue managers, general managers and asset managers will all benefit from this event.

Organisations Involved

The webinar will be hosted by Debra Adams, owner at arena4finance.

Debra Adams is the founder of the business, a leading practitioner in developing courses for improving financial know how and commercial acumen in the service sectors. She is the author of the highly acclaimed textbook 'Strategic Management Accounting for the Hospitality, Tourism and Leisure Industries' now available here in 2nd edition. The third edition is to be published by Goodfellow Publishing in 2021.

What our clients say:

Debra Adams is simply amazing at helping non-financial managers to not only understand, but actively engage with, the commercial and financial aspects of their operation. She has a wealth of in-depth knowledge of both operational and strategic finance, specifically in the hospitality industry where margins are tight and cash flow imperative. Knowing the content is one thing, but knowing how to teach others is what Debra excels at, with her years of experiences as a professional lecturer, trainer, coach and teacher.

For over 10 years, she has been my go-to person for training any group of managers at all levels to explore and understand the financial story of their business. She is an invaluable member of our delivery team for the Award-winning Master Innholders Aspiring Leaders Diploma and the MIDAS series.

Dr Hilary Cooke, Founder at Merlin Business Consultancy Ltd

Session Details

In this 60 minute webinar delegates will learn more about:

Fixed budgets and zero based budgets

How to prepare a zero based budget

Building revenue and costs for the P & L

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