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20 January 2022

Free webinar - Pricing, People and Profit

20 Jan 2022

Dynamic pricing for accommodation and restaurant businesses is common practice with operators offering products and services at varying prices to suit the demand, market and channel. But how do we ensure that overall profitability is maintained in this ever-increasing complex environment? Are we getting the commercial guidance we need?

This webinar provides an opportunity for all those in operational roles responsible for revenue growth AND profitability to learn more about pricing and most importantly the cost structure of their business.

This is a chance to not only learn about working with your finance colleagues to develop a commercial partnership to maximise profit, but to also join the debate and discuss best practice with the other webinar participants.

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Key Dates

20th January 14.00 - 15.00pm

Entry Requirements

This series is aimed at all those seeking to learn more about hospitality finance to build blocks of profitable revenue on the journey back to profitability. Each session commences at 2.00pm and last for 60 minutes which includes time for questions and a quick quiz to complete the session.

Organisations Involved

The webinar will be hosted by Debra Adams, owner at arena4finance.

Debra Adams is the founder of the business, a leading practitioner in developing courses for improving financial know how and commercial acumen in the service sectors. She is the author of the highly acclaimed textbook 'Strategic Management Accounting for the Hospitality, Tourism and Leisure Industries' now available here in 2nd edition.

What our clients say:

Debra Adams is simply amazing at helping non-financial managers to not only understand, but actively engage with, the commercial and financial aspects of their operation. She has a wealth of in-depth knowledge of both operational and strategic finance, specifically in the hospitality industry where margins are tight and cash flow imperative. Knowing the content is one thing, but knowing how to teach others is what Debra excels at, with her years of experiences as a professional lecturer, trainer, coach and teacher.

For over 10 years, she has been my go-to person for training any group of managers at all levels to explore and understand the financial story of their business. She is an invaluable member of our delivery team for the Award-winning Master Innholders Aspiring Leaders Diploma and the MIDAS series.

Dr Hilary Cooke, Founder at Merlin Business Consultancy Ltd

Session Details

Join us for a session focusing on ensuring that when reopening your are focusing on the product, the price and the people factors. With possible volume constraints every £1 of revenue counts. This session will focus on the steps you need to take to build your business back to profit.

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