This course will benefit anyone with responsibility for
marketing or implementing commercial revenue for their Authority such as:
- Heads of service/senior
- Business development managers
- Anyone who wishes to improve
their marketing and commercial knowledge
Attendees will obtain the following:
- Gain awareness of marketing
and its role within a Local Authority today
- Understand the need for
marketing within local government
- Appreciate how to devise a
marketing strategy and commercial plans
- Learn how to conduct a
marketing audit within your service area
- Develop skills to write a
marketing plan, including objectives
- Utilise different marketing
tools and evaluate their effectiveness for customer and competitor analysis
- Leave with an action plan for
implementation in your local authority
This course has been
independently certified as conforming to accepted CPD guidelines. Delegates
will earn 5 CPD points from attending the full course and will be issued with a
CPD certificate for their personal records.
The sessions will be delivered by APSE Associate Debra Adams and
supported by Jan Kennedy, Head of APSE Training.
Debra Adams has been delivering
courses for APSE for several years. She has a background in the service sector
and is a qualified accountant. Debra has been delivering courses in accounting,
revenue management and related topics for over 25 years.
Debra formed her own company
arena4finance in 2004 specialising in financial and commercial skills
professional development for the hotel and restaurant sector.
Debra has been Head of
Professional Development for the Hospitality Professionals Association (HOSPA)
for the past 15 years developing courses in accounting topics and revenue
Jan Kennedy is Head of APSE
Training and has responsibility for the learning, skills and development arm of
the Association. Jan has a background in training and development, firstly as
an executive training officer in central government where she gained her CIPD
in Training and Development.
Since joining APSE Jan
regularly delivers training on a range of topics and also works in partnership
with Hull University to deliver training modules to lunchtime supervisors.